Ardbeg celebrates ‘Ardberg Day 2024’ with circus-themed experience

Ardbeg Day 2024 - A Spectacle of Flavours

Join Ardbeg in London on the 1st of June for a thrilling experience! Islay’s single malt whisky, Ardberg, will host a circus-inspired pop-up to celebrate international "Ardbeg Day 2024" - held on the final Saturday of Islay’s Festival of Music and Malt (Fèis Ìle).

The pop-up also celebrates the brand’s latest limited-edition release, Ardbeg Spectacular. The beverage has been created by ageing Ardbeg’s whisky in port casks, bringing “a tumbling richness and an acrobatic twist of colour to the Islay malt”.

The immersive experience will include showmen/ acrobats, theatrical performances, circus-themed games and resident DJs, as well as a costume competition. Visitors will also ave the chance to take part in an exclusive Ardbeg Spectacular whisky tasting with circus-themed canapés and snacks.

Dhanika Kothari, marketing manager for Dark Spirits at Moët Hennessy UK, said: “We could not be more excited to bring our most eclectic limited-edition release, Ardbeg Spectacular, to life with this year’s Ardbeg Day celebrations in London."

“Taking over a space in the cultural and creative hub of London with one of our boldest and most immersive experiences yet, we not only look forward to welcoming members of our longstanding Ardbeg Committee into the weird and wonderful world of Ardbeg for another year, but also to showcase the brand among new consumers who step through the doors.”


When: 1 June 2024

Where: Cafe 1001, 91 Brick Lane, London, E1 6QL from 2pm to 7pm

Tickets: Priced at £35 and can be booked here

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