Amazon Black Friday Live! Star-studded Events, Livestreams, Giveaways & More (Victoria House, 25th – 28th Nov)

Alexandra Burke, Rylan Clark and Tiffany Calver launched Amazon Black Friday Live in front of star-studded crowd. The event celebrated Amazon's Black Friday by kicking off a series of exciting activities at London's Victoria House in Holborn. If you haven't popped in already, you have until 28th November to do so - we think it's a festive London must!

Female Soloist and West End star, Alexandra Burke, dazzled guests in an intimate performance of her hits including "Bad Boys", "Broken Heels", and "Hallelijah", at the event hosted by none other than fellow X-Factor alumni, TV personality Rylan Clark-Neal. Famous faces filled the crowd, including model Sasha Attwood, Love Island Star Shannon Singh and actress Jamie Winstone. The sparkly crowd enjoyed festive cocktails, delicious bites, and Instagrammable backdrops throughout the memorable evening.

The next four days will see Amazon’s Black Friday Live offer events, livestreams, and giveaways, featuring another star-studded line-up including Laura Whitmore, Ray Blk, Spencer Matthews and Jamie Laing, Vogue Williams, Patrice Evra, and many more! From cocktail-making, artisan-led craft workshops and drag bingo, to exclusive music gigs, Prime Video screenings and live podcast recordings, along with book readings, expert football analysis and beauty Q&As – there’s something for the whole family to enjoy. 

Alongside the jam-packed schedule of free events, the event space will provide the perfect backdrop to while away a few hours with family and friends. From an Alexa-powered, 360 projection room that will transport you to far-flung destinations, to a cosy Prime Video Screening Room, and a match-making Christmas Grotto that will pair you with the perfect AmazonSmile charity. Coupled with a sustainable product showcase, product demonstrations and complimentary samples from Amazon Fresh, the event will provide just the festive inspiration needed in the run up to the holiday season.

Black Friday Live takes place between 25th - 28th November at Victoria House, London (WC1B 4DA) and is free to enter. Customers can stop by while in London, join one of the exclusive ticketed events (reserve now, limited availability), or livestream from home. You can view the full schedule here.

If you need us, we'll be at the sparkling Amazon swing with the gorgeous backdrops next to Santa's Grotto - we want ALL those Instagrammable shots!



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