Lifestyle Brand Collaborates with The Colonel to Unleash the ‘Hype.’ with KFC Fashion Line

KFC fashion is probably not something you'd expected to encounter in this life, or perhaps the next. We relate. However, now for the first time, KFC has partnered with lifestyle brand HYPE. to create a 47-always-original-piece collection, including hoodies, racer jackets and backpacks – and it’s quite a statement.

You've seen KFC drop fresh bucket hats, sliders and PJs, but its latest drip is unrivalled and like no other as it launches its first fashion collaboration with lifestyle brand, HYPE - a spicy new collection that's tasty enough to eat.

The all-new line-up of co-branded clothing and accessories features exciting designs inspired by both brands, blending KFC's tongue-n-cheek interactive messaging with HYPE's bold heritage statements. There’s everything from bralettes, joggers and tees to puffer jackets, caps and backpacks to choose from.

Inspired by KFC's history, from menus to slogans, the exclusive collection includes HYPE's original dad cap shape with Bargain Bucket' embroidered across the front and statement loungewear set encompassing a bright white soft-touch fabric base with a contrasting KFC red 'It's Finger Lickin' Good' embossment. The range also introduces the stand-out vintage KFC Racer Jacket; a timeless oversized piece emblazoned with KFC's classic branding alongside button fastening details and fitted hem and cuffs.

The new summer collection of apparel and accessories has been launched to help ensure HYPE. and KFC fans stay Coachella-ready throughout festival season and beyond. The collection also features a range of accessories such as the KFC Bucket Bag and the KFC Drinks Bag, which have been designed to perfectly fit a bucket of chicken and a KFC drink respectively, so you can serve looks and KFC all in one.


You read it right – the HYPE. x KFC collaboration has officially materialised. The collection launches exclusively at HYPE!'s Carnaby London store, via HYPE. online, and selected retailers worldwide from 4th August 2022.




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