Avon launches WORLD’S FIRST matte lipstick with a hydrating hyaluronic core

NEW Avon Hydramatic Matte Lipstick: bold on the outside, caring to the core makes the impossible possible

Avon launches the world’s first matte lipstick with a revolutionary hyaluronic core – meaning if you love a matte lip finish, you need no longer compromise on hydration.

Launching today 24th January 2023, Avon’s New Hydramatic Matte Lipstick (£8) features an innovative central core, powered by an exclusive blend of skincare ingredients, surrounded by intense matte colour.


Love a matte finish but don’t want to compromise on moisturised lips? Women the world over told Avon that’s what they wanted, but have never been able to find.

Avon has made the impossible possible with its NEW Hydramatic Matte Lipstick - the world’s first matte lipstick with a revolutionary hyaluronic core that helps keeps lips hydrated.

When asked what they would love in their dream lipstick, thousands of women said a matte finish that is moisturising, hydrating and provides intense colour.

So, Avon’s team of scientists and experts created a central core, powered by an exclusive blend of skincare ingredients: hyaluronic acid and glycerin, and surrounded it with intense matte colour.

The result is amazing colour that stays matte and a hyaluronic hydrating core, which gives lips the moisture they crave.

Avon UK’s Head of Beauty, Autumn Duckworth, says, “There is nothing else like Hydramatic Matte Lipstick on the market, even among the most expensive premium beauty brands. We’re proud to be the first to bring our groundbreaking technology to women not only in the UK, but all over the world at a price point which is accessible for all. Welcome to the new era of matte lipstick: bold on the outside and caring to the core.”

The latest addition to Avon’s lip colour family, proves that high quality and breakthrough technology doesn’t always come with a high price tag. Hydramatic Matte Lipstick is accessible for all at an introductory price of just £8 (RRP £10), available in 15 shades. To celebrate the launch, Avon is also launching a Lip Kit bundle with the new lipstick and its corresponding Glimmerstick Lip Liner for just £12.50 (worth £16).

Avon Hydramatic Matte Lipstick will be available exclusively via Avon representatives and online at avon.uk.com starting today.

Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis.  Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation they’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Learn more at www.avonworldwide.com.

Liked this post? Follow this blog to get more. 

Leave a Reply

Your email address will not be published. Required fields are marked *