Vichy Introduces Brand New Mineral 89 72H Moisture Boosting Cream

Vichy's unparalleled product portfolio has just expanded. Introducing the NEW Vichy Minéral 89 72H Moisture Boosting Cream, a lightweight, skin barrier-boosting moisturiser which is clinically proven to deliver 72 hours – that’s three days – of deep hydration to all skin types.

Hot off the global success of Vichy’s Minéral 89 Booster, the new Minéral 89 72 Hr Moisture Boosting Cream delivers the same daily dose of minerals, pure hyaluronic acid, vitamins and squalane to the skin, in a powerful enhancement to the now renowned line.

Developed due to great demand from consumers and dermatologists, it fortifies, supports and repairs the skin barrier (weakened from exposure to daily environmental factors) and locks in long-lasting hydration for all skin types.

The ingredients within the formula act on three different layers of the skin for show-stealing hydration and efficacy. The superproduct contains 0.1% Hyaluronic Acid, 1% Squalane, 7.3mg Millions of mineral molecules, and 2.2% Vitamins B3 & E, and is dermatologist approved.

Three different formulations of the  Moisture Boosting Cream work for every skin type (Hero, Rich and Fragrance Free), to cater to individual needs. Upon application, the lightweight formula quickly melts into the skin, delivering an instant dewy glow, without leaving a greasy or sticky residue.

And the results speak for themselves. It's clinically proven to hydrate the skin by 60 per cent, lock in moisture for up to 72 hours, repair the skin barrier up to 60% faster than untreated skin, and improve firmness. A self-assessment of 47 women using the cream for 31 days felt that skin was softer, nourished, and soothes, all remarking on the texture of the cream.

And for the additional boost, you can combine it with the Minéral 89 Booster and the Minéral 89 Eye Cream as the first two steps to supercharge skin hydration and improve overall skin health.


Vichy Minéral 89 72H Moisture Boosting Cream, priced at £22, is now available to purchase from Boots, both in-store and online.





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