ELEMIS, the no1 British anti-aging skincare brand, will open an immersive pop-up in London to celebrate 10 years of its bestselling Pro-Collagen Cleansing Balm.
The balm features a balm-oil-milk formula to melt away makeup, daily pollutants and impurities for a "soft and glowing complexion". The product is so popular that 1 balm is sold every 10 seconds globally.
Susan Harvey, General Manager of ELEMIS UK declared that the The ELEMIS Cleansing Lab was “a playground for skincare fanatics with sensorial touch points that will surprise and delight”.
The pop-up will include a Scent Distillation Station, a Balm Booth, and Research Area. Guests will be able to enjoy limited-edition Cleanse & Glow Facials, learn more about the Pro-Collagen Cleansing Balm through Texture tester and Experimental Zone activations, as well as win exclusive prizes.
When: 21-23 July 2023
Where: Covent Garden Piazza, Cranbourn St, London WC2H 7AR