A Nutella Smile Café will pop-up in Soho

Nutella is celebrating the 60th anniversary of the iconic spread this May with a fun pop-up that fans and and families can enjoy.

The first ever ‘Nutella Smile Cafe' will be a free immersive tasting experience including dishes, activities and, of course, 60th anniversary limited edition jars of Nutella for visitors to take home.

Guests attending the ‘Nutella Smile experience’ will get to try a range of delicious Nutella inspired dishes such as Peach Melba and Raspberry Crepe Bites, as well as Pineapple and Mango Breakfast Waffles, and the best part is everything will be topped with one big, delicious teaspoon (15g) of Nutella.

In addition, limited drops of other tasty recipes, created with, obviously, a heaped teaspoon of Nutella, will be available in the ‘Nutella secret hideaway’, guests only need to guess the password to enter.

The pop-up will feel like a nostalgic trip through Nutella's past, with sights, sounds and smells that first inspired the beloved spread.


When: 30 May - 1 June 2024

Where: 59 Greek Street, London W1D 3DZ

Price: Free, you can book tickets here


Liked this post? Follow this blog to get more.