INTRODUCING REFY LASH SCULPT & REFY CURATED
REFY is one of the fastest growing businesses in the UK in 2023, a Cult beauty brand and is the brainchild of two leading female entrepreneurs, Jess Hunt (with 2M followers across her channels), and Jenna Meek (also founder of hair care brand, Shrine). The brand is now launching an exclusive limited edition collection of fashion and lifestyle pieces, available exclusively at their latest pop-up concept, The Exhibition, from 16th Feb - 28th Feb in Covent Garden.
The Exhibition space will showcase their latest campaign, “YOU ARE THE ART”, which is an exploration of the human form and the inspiration behind the curve of their Lash
Sculpt applicator, as well as the development of REFY Curated. The Exhibition provides an immersive experience and space for the customer to become the art themselves and be the first to shop both Lash Sculpt and the exclusive REFY Curated pieces.
The space goes beyond a celebration of beauty, taking its visitors on a journey into the intersection of wearable art and innovation, bringing luxe fashion and lifestyle pieces together in this capsule collection that are designed to adorn the body or elevate your lifestyle, empowering you to be your most confident self.
REFY are known for their innovation, which is apparent in their Lash Sculpt, the brands first launch into the mascara category. The bespoke applicator has been designed to fit every eye shape and each bristle on the wand has been strategically placed to separate, lift and lengthen the lashes.
Known for their high-performance sculpting products, the Lash Sculpt has unique ingredients that are also found in their Brow Sculpt, which sold out instantly when released on the brand's launch in late 2020 and is known for its longwear. Along with these ingredients the formula nourishes the lash, giving you the mascara your makeup bag has been missing.
Innovation is also woven into REFY Curated, which we have seen glimpses of across REFY and founder, Jess Hunt’s, social channels since 2023. Most recently the black dress Hunt wore on the red carpet of the Fashion Awards in December 2023, which is available to order upon request. REFY Curated is a collection of high-quality, luxury pieces that are exclusive to the brand and available in limited quantities. Set to be a status symbol within the fashion space, REFY Curated will have a limited run and this collection will only be available while stocks last.
With the recent hire of Danielle Culligan, ex-Head of Design for the British Luxury brand Christopher Kane, REFY have worked with chrome and metals that reflect our beauty back to us and explored how these can be shaped to go beyond their reflective properties to create accessories that are, in themselves, pieces of art. The collection contains shirts and sweats that are made from luxe fabrics to vests and dresses woven from bespoke, recycled materials. Consisting of ready-to-wear and couture, bespoke pieces, the collection also features a cut-out coat, Jess’ infamous black dress and a one-of-a-kind metal dress made by hand.
Founder Jess Hunt says, “Our creative and campaigns have always been so much more than just a beauty shoot, they always embody the complete REFY lifestyle. Curated is bringing that REFY aesthetic into real life, and allowing our customer to be fully immersed in the brand.’’
Co-Founder Jenna Meek adds, “REFY curated allows the REFY customer to buy into the REFY lifestyle and each product is a piece of Art. The Exhibition is a celebration of beauty, taking its visitors on a journey into the intersection of wearable art and innovation, bringing luxe fashion and lifestyle pieces together in this capsule collection that are designed to adorn the body or elevate your lifestyle, empowering you to be your most confident self.
The Exhibition provides an immersive experience and space for the customer to become the art themselves and be the first to shop both Lash Sculpt and the exclusive REFY Curated pieces.
Lash Sculpt retails for £20, whilst Curated pricing starts from £15. Pricing for Luxe items are available upon request.
Shop REFY curated and Lash Sculpt exclusively in store from the 16th of February at The Exhibition in London and exclusively to www.refybeauty.com only from the 21st of February and Selfridges online and in-store from the 22nd of February.
When: 16 - 2 February 2024
Where: 40 Earlham St, London, WC2H 9LH
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