Philips launches Lumea IPL Series 9900 with ‘The Pain Payback’ Pop-Up in Shoreditch

Experience the multi-sensory rooms where you can release your rage, get on-hand demonstrations and discover the new Philips Lumea IPL Series 9900

To celebrate the arrival of the Philips Lumea IPL Series 9900, Philips is launching The Pain Payback, an immersive one-day pop-up to show us there IS a pain-free road out there in our search for silky-smooth skin.

Say goodbye to the agony and discomfort of traditional hair removal: pain, blistered skin caused by waxing, rashes from hair removal cream or ingrown hairs or cuts from shaving. We probably all want this overdue payback time for all that pain.



In this pain removal-themed immersive and interactive space, visitors can take a journey through pain in the Pain Room, where spiky panelling, sticky floors and a Velcro wall will recreate a physical experience of the uncomfortable process of waxing and shaving.


The journey will then continue onto the Rage Room, where you can take out the frustrations by physically destroying objects that represent hair removal tools and the associated products that have caused you pain, such as wax strips, razors and tweezers, by throwing, popping and smashing them.


The last is the relaxing Lumea Room, a calming space where guests can enjoy a peaceful moment with refreshments, learn how they can achieve 12 months of hair-free smooth skin with advice from experts and get to try out the new Philips Lumea IPL 9900 hair removal device.


Chloé Fallon, Beauty Expert for Philips Lumea said: “For many of us removing our body hair makes us feel more confident, and we’ve been relying on the same painful and time-intensive methods of traditional hair removal to do this for years - such as waxing, plucking and threading. But we believe we shouldn’t have to suffer to see results, which is why we’ve created the Pain Payback pop-up where people can get their own back on pain in a multisensory and fun way and release those years of pent-up frustration and irritation, as well as experiencing a new way to remove hair with Philips Lumea. Our Philips Lumea IPL hair removal devices are expertly designed to be a long-term, time-saving solution for those who choose to remove, reducing hair regrowth for 12 months of hair-free skin. Taking the frustration out of hair removal and allowing you to spend more time on the things that matter.


When: 8 June 2024

Where: 55 Curtain Road London EC2A 3PT

Tickets: Free to book here

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