Byredo has launched Future Memories, a new fragrance built around the idea of the present becoming a memory. Described as an ambery green musky scent, Future Memories is centred on a modern, textured vanilla, moving between freshness and warmth, light and depth. The fragrance opens with green galbanum, blackcurrant and aldehydes before developing into a powdery heart of orris butter, labdanum, orange blossom and white vanilla. The base brings together…
Perfume Launch
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KAYALI Boujee Kitty Caramel Milk | 22 Takes Over Selfridges London
If you love your fragrances sweet, creamy and seriously indulgent, KAYALI had the perfect summer pop-up in London. This July, the fragrance launches into Selfridges with its Boujee Kitty Caramel Milk | 22 pop-up, giving shoppers an exclusive first look at its latest gourmand fragrance…
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Bujairami Launches in the UK with London Pop-Up and New Fragrance Drip No. 7
Australian-born clone fragrance house Bujairami is officially making its UK debut this July with a major promotional takeover in London, introducing British fragrance lovers to its extensive collection of affordable alternatives alongside the launch of its newest scent, Drip No. 7. The brand is partnering…
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Swiss Arabian Celebrates Two New Perfume Launches
This spring, the Middle East’s pioneering fragrance house, Swiss Arabian, expands its celebrated portfolio with the launch of two compelling new scents: Shaghaf Nectar Blush from the iconic Shaghaf Collection and Patchouli 01 from the Heritage Collection. The dual release signals yet another chapter in…