INSPIRATION Sassoon unveils I-CONIC, the first step into the next seventy years of innovation. Honouring the Vidal Sassoon heritage and embracing individuality and expression. “I” represents identity, while “Iconic” pays tribute to 1960s minimalist Sassoon photography. Stripped of styling, the focus is pure, architectural hair. Inspired by precision cuts and geometric silhouettes, I-CONIC modernizes classics with signature craftsmanship, setting the stage for a bold new era. CUTTING TECHNIQUE The…