Sassoon Unveils I-CONIC S/S25 Collection

INSPIRATION

Sassoon unveils I-CONIC, the first step into the next seventy years of innovation. Honouring the Vidal Sassoon heritage and embracing individuality and expression. "I" represents identity, while "Iconic" pays tribute to 1960s minimalist Sassoon photography. Stripped of styling, the focus is pure, architectural hair. Inspired by precision cuts and geometric silhouettes, I-CONIC modernizes classics with signature craftsmanship, setting the stage for a bold new era.

CUTTING TECHNIQUE

The Iconic collection blends Sassoon precision with modern innovation. Internal graduation and subtle disconnection create seamless movement, while reverse layering enhances structure. Hidden panels add depth, allowing light to play through. From sculpted contours to airy shapes, each cut is meticulously crafted. Whether razor-sharp or softly textured, every technique celebrates individuality while remaining unmistakably Sassoon.

COLOURING TECHNIQUE

The Iconic collection colour work is pure and refined, enhancing the precision of each cut. Subtle tonal shifts add depth, while invisible colour placement creates movement. Tonal palettes contrast light and shadow, evoking sculptural qualities. Geometric application is softened by seamless blending for a fluid finish. Every hue and placement is intentional—celebrating hair in its purest, most iconic form.