JOHN BELL & CROYDEN – The Jewel in British Pharmacy’s Crown

John Bell & Croyden

This luxury emporium couldn't really be any more British than the Queen, tea or marmite. Imagine this as the Harrods of health stores as it represents the ultimate authoritative health advice in luxury department, It is the quintessence of the holistic world of beauty and wellbeing.

The Wigmore Street store is located in the heart of Marylebone and has been established in 1798. The quality it stands for has granted it the status as a royal warrant holder hence being pharmacists for Her Majesty The Queen since 1958.

Along time, JBC has introduced hundreds of globally sourced well-being brands.

They are here to help you make urban life easier by offering a wide range of premium beauty and health products: skincare, cosmetics, grooming products, vitamins and supplements, medical devices, mobility aids and more.

What also stands out are their special services, for us to indulge in, such as:

  • InResidence - in store services for beauty (bespoke facial treatments following a holistic approach);
  • online doctor offering private consultations and prescription services 24h, FLU or HPV vaccination;
  • general healthcare, including Health Concierge or Compression Hosiery Fitting.

JBC is set to inspire and advance the industry with a host of high quality brands, exciting launches and events which look to the future of the medical aesthetic industry.

After browsing through their brands, these are the ones that we loved the most:


Dr Irena Eris

A brand that stands for quality and innovation in a holistic approach, built on dreams, passion and work. Interestingly they also have a Cosmetic Institute, SPA Hotels, a “Sense of Beauty” Magazine as well as a Ladies’ Golf Cup tournament.

We personally love their Institute Solutions Lifting Contouring Serum for face, chin and neck.


Derm Institute 

This is a ground-breaking and cutting-edge American brand, a doctor led brand as well, which was created in 2008 and the first product the researchers created was for their family member going through chemotherapy, to renew their skin. It is very much into Asian therapeutic herbs and DNA and stem cell technology.

It is based on revolutionary skincare technology and its products combine the best of two worlds: science and nature by marrying DNA & stem cell technology with powerful botanicals. The effect is strengthened, repaired, and renewed skin, overall healthier and more luminous, and the results are fast and noticeable, similar to surgical procedures.

We just adore their face masks:

Cellular rejuvenating eye contour masque

Cellular brightening bio-crystal masque

Anti-Oxidant Hydration Gel Masque


Natura Bisse

Their newest line is their Diamond Well-Living Collection a bodyline including a body cream, a body scrub, two gels for cooling and warming effect and four dry body oils, just beautiful. The whole brand is amazing anyway, is very luxe and you just feel great wearing it.

If you have a problem it will fix it, for face or body the results are just amazing.

We are keen to try their Diamond Instant Glow – the perfect ampoule trio for an instant face lift at home.

Sarah Chapman

This is a premium, award winning, performance-proven skincare brand founded by Sarah Chapman, one of the most respected and sought-after experts in the beauty industry, also owner of Skinesis clinic in Chelsea, London.

Their newest product is their SPF50 which is different from any other SPF, very light and quite tinted.

Their face lift device is amazing as well because facial yoga is not permanent but if you use this device for 20 min before going out it will lift the skin visibly.

Skinesis Meso-Melt Infusion System

This is their fairly new pen, launched a few months ago, and it has its own serums as well. It better than a derma pen as it is lighter and not as painful so you can’t do it on yourself as opposed to the usual derma pen which we feel is just too painful.

|We also love their ground-breaking power serum as well as the Skinesis Ultimate Cleanse


British brand developed by 2 hairstylists and they also have a salon in Liberty. Very simple to use products, for all hair types, for all genders as well. Their hero product, which is specially designed for damaged hair and they use it as a treatment in their salon as well, is like a dry mask that you put into dry hair and you leave it on for as long as you can, 15min and above, and is just amazing. You can use this once a week and you will see a difference in your hair, it is beautiful, we love this mask.

The packaging has pictures taken by the founders while travelling through the States, and every little photo has a meaning. Usually found just in hair salons, JBC will have exclusivity as retailer as it will be the first retailer to launch the brand in UK.

They also have a premium range so they have everything for hair you can think of, hairstyling, hair treatments, etc...

Our favourite: the sun-catcher leave-in conditioner which is like a pre-blowdry prepare & protect conditioning product.



Skincare led by high street dermatologist Anita Sturnham that is very straight forward, it has just an AM and PM protocol that is simple, clear, unfussy and easy to follow, for all skin types. It is like a cleanse-tone-treat-moisturise-protect and then exfoliate that delivers transformative results.

Not to mention she has a very nice SPF product as well as well. The exfoliation treatment is like a weekly product that we love but the Peptide Emollient Veil + is our favourite.


Aromassence mandarin verte

Sunday Riley

Cruelty-Free quality brand, their products are sustainable, based on active ingredients and science based formulations.

Charcoal Smoothie Body Scrub


One of the leading professional skin care brands, it delivers long term results.

Biolumin-c Gel Moisturizer

La Roche Posay

A brand who needs no introduction as we all know, love and trust and is recommended by dermatologists worldwide.

Effaclar Ultra Concentred Serum


The brand offers safe specialist dermocosmetics for problem skin, they meet skincare needs and assist in the treatment of most common skin problems.

Alergic & Sensitive Soothing Cream


Fairly new to the UK, this brand is a reasonably large deal in Poland, with a product sold every minute.

Sebio Max Effect Gommage Exfoliating

Egiptian Magic

Am all-natural healing cream that can fix anything (well, maybe not broken relationships)

The Gruff Stuff

An award winning brand that is vegan, genderless and suitable for all skin types.

The Eye Balm

Nesti Dante

Natural luxury bar or liquid soap, founded by Dante Nesti, who started making soap at age 12, in his home using traditional methods and raw materials.

Other brands available at John Bell & Croyden that make the visit worth it are: ReVive, Wildsmith, Iles Formula, Rhug Estate, Otto CBD, Bio Effect (try their new body serum and the 30 days treatment plan), Skin Design (a British brand funded by a facialist who crated this range initially for herself and is like Botox in a bottle, a really good brand that won the GQ Breakthrough Brand of the Year Award).

JBC even have their own branded products, such as their Epsom Salt which is a real treat.



The products that we really loved as they stand out from the crowd for being AMAZING are:

Lashile – Good Hair, Good Skin, Good Clean, Good Slim

Revive - Active & Zest Active

Probio 7 - AB21

Motion - Unplug

Myo - Sleep Spray

Hello Day – Brain & Heart Maintain

Zita West – Vitafem

Polished London – Aloewhite Mouthwash

Aethern - Skin Beauty Program

Raw Fusion - Kids Pro Bio

Otzibrew – Coffe Alternative

Life Roots - Cognitive Support

Other products to consider would be: Link Supplements, Swiss Smile Oral Care, Splat Toothpaste, Marvis Toothpaste, Curaprox Be You, Manuka South Honey, Floris Mouthwash (this actually looks exactly like a perfume, we are in love)


Overall, a five star shopping experience ,for the body and soul, awaits at John Bell & Croyden.

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