Joonbyrd is bringing its first-ever pop-up to life ‘The Joy Bakehouse’

For one day only, the dermatological body care brand Joonbyrd will add a dose of its unique blend of joy to the iconic London cookie spot. The pop-up will honour the celebration of indulgence, alongside a dash of nostalgia and a healthy serving of sweetness. 

The Joy Bakehouse brings to life what’s at the heart of Joonbyrd’s world: gourmand-scented, expert-blended body care that is designed to be indulged daily. Combine this with Creme’s famously gooey cookies and that unmatched feeling of treating yourself to something you are craving and you’ll be close to imagining the joyful satisfaction you’ll experience once you step inside.

What to expect?

According to beauty and lifestyle influencer Nas Ganev, who also runs the Instagram account @freethepopup and @itsnasg on both Instagram and TikTok, on the day, guests can expect:

• Free cookies

• Joonbyrd mini lotion

• Joonbyrd branded blankets and full size Joonbyrd body wash

• The chance to win treats for themselves and their friends

Additionally, the first arrivals will receive an exclusive gift to make their visit even sweeter,  with special treats available for the first 40 guests.

The Joy Bakehouse also unveils the latest delicious creations Joonbyrd has cooked up for the holidays: four new science-based holiday kits: Lovebyrds, 3 Little Byrds, Byrds Of A Feather and Byrdsong Trio.

The Joy Bakehouse pop-up is the perfect recipe to satisfy your cravings: swing by, say hi and leave with something sweet - whether a serving of self-care, an iconic carton of Creme cookies or simply a sugar-dusted feeling of joy.

Where: Creme, 8 Blenheim Cres, London, W11 1NN

When: Saturday 25th October 2025, 10am-9pm